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Research & Strategy

Our first goal in designing your website is to determine what your specific goals are with your new site. A typical website often needs to appeal to many different target markets including not only existing customers and new prospects, but also the media, employees and prospective employees and others that may need to access your website for information.

Initial Data Analysis

Review site's analytics to see how people are currently finding and engaging with website.
Generate basic keyword research to see how people search for your products and services.
Review existing data on referrers, keyword ads, social media traffic, etc.

Review Competition

Identify major competitors.
Perform basic review of their websites and online marketing presence.
Review competitor's USPs and tactics.

“Content precedes design. Design in the absence of content is not design, it’s decoration.”

- Jeffrey Zeldman

Review Messaging & Branding

Review or develop primary marketing messages for website.
Create or review existing brand and style guidelines.

Review Existing Online Marketing & SEO

Run ranking reports to determine how well/poorly site ranks for targeted searches.
Evaluate current level of on-page optimization.
Evaluate current level of link popularity vs. competition.

Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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