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Historically, sharing one's news required relationships with publishers that controlled the information distributed or by holding expensive events, attending trade shows or the like. In the digital world, the opportunities to share one's story and engage directly with customers is greater than ever.
Today's successful digital marketing strategies typically integrate many facets of PR, Social Media, Email, and Content Generation that serve to increase awareness, generate leads, retain clients, encourage referral and help generate backlinks for SEO purposes.
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Video Sharing
Thanks to changes in technology and consumer behavior, online video has become the fastest growing content medium and one of the most cost effective ways to build brand awareness, generate leads and educate.
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Image Sharing
For businesses providing visually appealing products, image sharing can be a great source of targeted traffic not only through their own networks but by ranking highly in the search engines.
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PR - News Sharing
Engaging with the media has historically played a role in most successful branding campaigns and the move to a digital world has expanded these opportunities exponentially as there are so many more publishers.
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Blogging
Creating content to be shared across multiple channels requires a centralized source to serve as an information hub. Blogs are ideal for accommodating unstructured, timely information while engaging people to comment and share.
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Content Marketing
Access to information has exploded in the digital world and is causing a fundamental change as consumers – especially for B2B and complicated products - look more for education and research on products and services.
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Email Marketing
Due to its low costs and high ability to target specific target markets, email has been overused. However, it is still a very effective method for educating and promoting to one’s existing customers and prime prospects.
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