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Advertising

One of the unwritten rules of advertising is that someone needed to interact with your brand 7 times before they would buy.   However, we believe that changes in technology and consumer behavior have lowered this number and are changing the way in which companies advertise.

Historically, ad agencies would develop highly refined messages intended primarily for TV, radio, print and direct mail.   Ads were designed to interrupt you while watching, listening, or reading something else and  they tended to be very short and attention-grabbing.  Today, you have the opportunity to engage customers in a much more passive manner and be involved with their needs at each point in the purchasing process or buying cycle.

 

Buying Circle Example

 

Newer technologies and behaviors associated with search engines, social media platforms, and email mean many messages are now delivered in a much more passive manner through keyword advertising, boosting social media posts, sharing videos, etc. 

Our goal is to create messaging that can be used consistently across many mediums while adapting it to the specific medium employed throughout the entire buying cycle.

 

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Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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