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Brand Identity & Style Guides

While we help many companies with established brand standards, we relish the opportunity to play an integral role in helping others define their brands, create their message, and develop the brand's look and feel.  The result of this work can be assembled into a "Brand Style Guide" for those who want to formalize and document their branding.

Style Guides

Group Cast Brand Guideline

Consistency is one of the key elements to conveying professionalism and ensuring that all communication supports your promotional messaging.  To help ensure that your brand's message is displayed and communicated properly, we often recommend the development of a Brand Style Guide to address issues like:

  • Strategic Brand Overview

  • Logo Variations, Uses & Spacing

  • Colors for Print & Web

  • Fonts

  • Tone of Voice

  • Copywriting

  • Imagery & Icons

  • Samples

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Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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