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Branding

Branding may be the least understood element of marketing and one that very few companies actually employ in their operations. Certainly, most of us can appreciate world-class brands like Apple, Coca-Cola and Starbucks, but for many companies, the ROI on branding initiatives is just too hard to justify.

The reality is that unless you have an incredible solution (product or service) that generates incredible buzz with limited effort, the costs to promote a brand and build recognition and trust may not be viable. However, branding can be done at many levels and in niche markets, it can often be done in a very cost effective manner.

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At Captiva Marketing, our goal is to create messaging that sticks in the minds of your existing and potential customers. Obviously, creating a successful brand depends heavily on the quality of your solution, the value you provide and the method in which you provide it and support it. However, we can help by ensuring that your advertising and creative materials support your brand promise and deliver this message to your potential customers.

“If your brand looks consistent, people will assume that what you deliver is consistent.”

- Sammy Blindell

Naming

Company Name
Taglines
Descriptors
Product Names
Process Names
Service Names
Division Names

Brand Essence

Mission Statements
Vision Statements
Unique Selling Points
Key Messages
Guiding Principles
Customer Pledges
Elevator Speak

Communications

Voice
Tone
Graphical Guidelines
Emphasis
Vocabulary
Clarity
Consistency

Marketing Materials & Touchpoints

Content
Email Signatures
Voicemail Messages
Business Cards
Corporate Identity
Boilerplate
Apparel & Ad Specialties

Websites
Social Media Platforms
Brochures
Ad Campaigns
News & Press Kits
Sales Presentations
Emails

Direct Mail
Signage
Blogs
Videos
Packaging & POP
Trade Show

Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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