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Video Sharing

Thanks to changes in technology and consumer behavior, online video has become the fastest growing content medium and one way to take advantage of this is by sharing and promoting your videos. 

How

Videos can be shared by publishing them on your website, posting them on Facebook or even emailing them to your customers and prospects.  However, the biggest results typically come from sharing and optimizing your videos on YouTube.

“52% of marketing professionals worldwide name video as the type of content with the best ROI.”

- Syndacast

 

The Power of YouTube

While some people refer to YouTube as a search engine, it really serves a dual purpose of being a video search engine and a video sharing platform.  Not only does the technology make it easy to serve up your videos in a format that everyone can view and share, but you can create your own channel, get your videos integrated into Google search results, and generate significant exposure.

The Importance of Good Design

Like most forms of sharing, the key to generating great results lies in the creativity of the video and its message.  Interesting, engaging videos tend to get shared, linked to, commented on and embedded on relevant sites throughout the web.  The results can grow exponentially over time and live forever.

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Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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