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Email Marketing

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While some view email as a promotional tool, we like to think of it more as one of the most cost effective ways to share information with your existing customer base (or highly targeted prospects). 

Used properly, email marketing can be a highly effective medium for targeting those customers and prospects that are open to hearing about your promotions, research, sales or other information.  

Typical Email Marketing Services Include:

  • Database Segmentation & Management
  • Custom Email Design and Template Creation
  • Messaging & Content Creation

In many cases, the branding and messaging used in emails is re-purposed and integrated with dedicated landing pages on the website, display advertising campaigns, and other promotional activities in order to generate as much return as possible from our creative efforts.

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Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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