Strategy
Every project and every campaign require some level of strategy. Whether we are designing an entire marketing program or simply developing a video or website, it's always important to have a strategy in place. From a big picture perspective, we approach strategy by looking at what we consider its four key elements.
Strategy
Discovery
Our first step is to learn about your business, your customers and what makes you different – even if it means donning hard hats at a rock quarry!
Learn More >Strategy
Marketing
Our next step is to develop your marketing strategy. By analyzing your strengths, weaknesses, opportunities and threats across each element of the marketing mix, we can create Unique Selling Points for your business.
Learn More >Strategy
Advertising
Armed with your Unique Selling Points, we can develop advertising strategies to target new and existing customers throughout all phases of the buying cycle.
Learn More >Strategy
Branding
All of these strategies are then combined to create your branding - the expression of the value of your business and its products or services - the image in the consumers’ mind that they connect with and trust.
Learn More >