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Website Development

This step of the process has the most variety depending on the quantity and complexity of the pages to be created. Fortunately, the website is built on a staging server that can be viewed by all relevant parties so everyone involved can provide input in real time as the process evolves.

The production process often starts by building out the navigation, applying the Title Tags and SEO elements and then adding all of the content and imagery onto the pages. If strict templates are being used, this process can be rather straightforward, but for sites with significant customization, the process may require a lot of design and development time.

Construct Navigation

Create file and navigation names for each page in site and place in the site navigation.

Apply Title Tags and SEO Elements

Title Tag
Headline
Meta Description
Meta keywords (if desired)

“Remember: the future will come whether you design for it or not.”

- Jeffrey Zeldman

Add Content and Imagery through Page Editor

Headlines
Content
Imagery
Graphs/Charts
Links
Downloadable PDFs
Other Assets

Install 301 re-directs (if applicable)

For websites that will replace an existing website, it can be critical to install page-by-page re-directs from the corresponding page on the old site.

Apply Header Images (if applicable)

For sites with unique header images, these are typically applied at this time.

Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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