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Rachel's Grove The Birth of an Upscale Boutique

The dream to open Rachel’s Grove was centered on a vision to awaken the confidence in every woman by enabling self-expression through fun, unique fashion. Tired of the homogenous selection from national brands and department stores, Rachel and her family set about to hand-select clothing, shoes and accessories from innovative, independent designers throughout the world.

Creating An Identity

Elegant Yet Inviting

One of Rachel’s top priorities was to create an inviting environment where women would feel comfortable. Led by her vision, we developed her brand based on a French boutique theme and a color pallet that blended the purity and simplicity of white, the elegance and sophistication of black, and the healthy, natural feel of green.

Paying Attention to Every Detail

Custom Designed Price Tags

From the black and white awning perched above the door to the custom printed shopping bags and price tags, no detail was overlooked in developing the brand. Branding guidelines were developed so that signage, displays and all marketing materials would contribute to the overall appeal of the brand.

Establishing an Online Presence

www.rachelsgrove.com

To help drive customers to the new store, Captiva developed an attractive website – complete with SEO, Local SEO and NAP Syndication. Once this was done, an online store was added to expand the reach of Rachel’s Grove and the site was aggressively promoted through Google Shopping Feeds and highly targeted SEO and Paid Search campaigns.

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Recruitment Fraud Alert

A new identity theft scam has hit the recruitment industry. It has come to our attention that fraudulent emails are being sent by fake companies posing as recruiters or posing as an employee of an organization, like Captiva, to recruit candidates.

These unofficial requests stem from Gmail accounts or fake LinkedIn/Indeed accounts and not from official company accounts. They direct users to attend a Google Hangout interview and then proceed to interview a candidate while asking for personal information. At Captiva Marketing, our first step in the applicant screening process includes an email from an official Captiva Marketing email account to schedule a traditional phone call. This request will come from an official Captiva Marketing email address and not a gmail.com address. We do not request a Google Hangout nor do we use a Gmail account with our recruiting process. Initial communications will not request sensitive information, including but not limited to social security numbers, birth dates, bank information, etc. during our interview process. While giving out personal information to organizations, please be diligent. If you have any concerns about a request coming from Captiva Marketing, please contact us at 314-822-3656 and ask for Melissa Berner.

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