Asset Development
For many new websites, the development phase represents one of the largest elements of the project. From copywriting and imagery to videos and infographics, the creative elements employed are what make web pages engaging and compelling.
By utilizing dedicated account/project managers and a talented in-house creative team with experience across a wide spectrum of capabilities, we can typically create or enhance every element required for a typical website.
Copywriting
Writing intelligent, engaging content that also includes keyword phrases for SEO and aligns with one's branding strategy can be a very complex. Fortunately, not every project includes this level of complexity, but if it does, many of our account managers are armed with degrees in journalism and communication that have been combined with our training in SEO and writing for the web.
“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
- Leo Burnett
Graphics
While templated websites can be effective for those with small sites and limited budgets, we subscribe to the theory that form follows function and custom design the vast majority of sites that we build.
Photography
There is no question that the photography used on a website can help bring it to life. Whether you need us to enhance your existing imagery in Photoshop or develop all new images for your website, our creative team is here to assist you. If stock photos are required, we utilize bulk accounts with some of the major stock imagery providers to keep costs low and compliance high.
Video, Animation & Multimedia
With advances in technology, adding videos and animations to a website is now becoming a common practice. From basic video headers and cinemagraphs that can make a site more engaging to full-blown videos, our team can develop all types of video assets to enhance your website.
“A good photograph is one that communicates a fact, touches the heart and leaves the viewer a changed person for having seen it.”
- Irving Penn
Illustrations & Infographics
From basic iconography to animated infographics, artistic elements can help explain complex messages, show products or spaces that cannot be photographed easily or just make a site more engaging.
Other Assets
During the asset development and organization process, we also determine how to integrate social media, blogs, intranet systems and other plug-ins as well as any needs for calculators, configurators or other apps.