Cost per Click Management
Anyone can bid on keywords, but figuring out how to design and run campaigns that maximize one’s return on investment takes skill and experience. Our senior managers have been managing cost-per-click advertising campaigns since Goto.com popularized the concept in 1999 and Captiva Marketing is one of the few companies in the United States to achieve certification as a Google Qualified Company.
More importantly, the account managers that run or consult on our client’s CPC advertising programs are also trained in Organic Optimization and Analytics. This talent allows them to not only effectively manage one’s CPC campaigns, but also determine how these campaigns fit into the entire search engine marketing program. They help balance organic optimization, PR, and online advertising efforts to achieve the maximum ROI on the entire program.
Primary benefits of Cost per Click Advertising:
- Top positions on the page are typically reserved for CPC sponsor ads
- Traffic can be easily sent to ANY relevant page in your website
- Start up costs are low
- Quick processing time allows it to be used for promotions and time sensitive campaigns
- Allows one to inexpensively target lower search volume phrases
Primary Cost per Click Management Services
To help our clients navigate through the complexities of the popular CPC advertising options, we offer a number of services as well as comprehensive monthly campaign management programs. Like all search engine marketing activities, the process typically begins with a comprehensive Keyword Analysis and is followed by specific activities aimed at maximizing the ROI of the CPC campaigns. These include:
Monthly Campaign Management
For most clients, we monitor and manage their CPC advertising programs as part of our comprehensive Monthly Campaign Management Service.