Online Advertising
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From designing and placing banner ads to determining how to get the most out of one's directory listings, Captiva Marketing can help with all of your online advertising objectives. Our approach is very oriented to achieving a high ROI so our media placement activity is geared towards identifying sites that will not just generate traffic, but rather provide the type of visitors that are most likely to purchase or inquire.
It is important to note that most online advertising does not generate the return on investment that SEO and CPC advertising do, but since it also serves to build your brand name, increase your site's exposure, and generate more visitors, it can be a very important part of your comprehensive online marketing campaign. It should also be noted that some online advertising and sponsorships will help build your site's link popularity which, in turn, will aid any organic search engine optimization efforts.
In a typical project, we analyze online advertising opportunities with media sites, portals, and directories that target our client's primary market, rank well for our client's desired search terms, or show up in the backlinks of competitive sites.
Banner Advertising
By strategically placing banner ads on popular niche sites, we can help advertisers cost effectively deliver their message to very specific audiences.
Directory & Vertical Search Engine Inclusion
With the advent of CPC (Cost Per Click) and PPI (Pay Per Impression) content advertising through Google and Yahoo, the number of vertical search engines, portals, and directories one can advertise in has grown exponentially over the last few years. Of course, this group varies widely in the quality of their offering and prices can range from $10 for a yearly listing to tens of thousands of dollars a month for prime placement in a major portal site.
Examples of our work:
- Researched top ranking sites to find inexpensive listing and sponsorship opportunities for online retailer of gourmet food products.
- Identified and purchased listings in specific online architectural directory for manufacturer of modular building systems.
- Reviewed industrial client's advertising in the Thomas Register to increase the ROI on its ad spend.
- Identified locally targeted niche sites for major hotel chain.
- Reviewed and designed banner ads for placement on popular forums for manufacturer of consumer electronics products.
- Created banner ads for placement on popular software user forums for supplier of business services.
