White Papers
In this area of our site, we will try to address questions and issues that we routinely get from our clients, as well as findings from many of our internal research projects.
Image Optimization – May 2010 – Basics of Optimizing Images for Google Search.
Industrial Advertising – May 2009 – Mark Forst reviews some of the major industrial search engines and directories.
Ten Tips for Maximizing ROI on CPC Advertising – February 2007 – Captiva Marketing offers this white paper on how to maximize ROI on CPC advertising.
Ten Tips for Promoting a Website through Search Engines – January 2007 – A quick review of some of the top methods used to promote a website using search engines.