White Papers

In this area of our site, we will try to address questions and issues that we routinely get from our clients, as well as findings from many of our internal research projects.

Image OptimizationMay 2010 – Basics of Optimizing Images for Google Search.

Industrial AdvertisingMay 2009 – Mark Forst reviews some of the major industrial search engines and directories.

Ten Tips for Maximizing ROI on CPC AdvertisingFebruary 2007 – Captiva Marketing offers this white paper on how to maximize ROI on CPC advertising.

Ten Tips for Promoting a Website through Search EnginesJanuary 2007 – A quick review of some of the top methods used to promote a website using search engines.