Perhaps nothing brings a website to life more than the movement and imagery that can be achieved with Flash action scripting. As a search engine marketing company, we typically limit the use of Flash to elements within the site as the search engine’s ability to read and index Flash scripting is still in its infancy. With that being said, over half of the sites that we design incorporate some elements of flash because:
- Flash enhances the appeal of a website often making it more interesting and visually attractive.
- Flash can help explain difficult concepts.
- Flash captures the visitor’s attention and engages them more actively than static content.
Obviously, there are drawbacks related to SEO, download speeds, and the possible annoyance factor, but the skillful integration of Flash into a website can truly help it deliver a more powerful message.