Now that the Empoweren News Manager has allowed your company to publish all of its press releases on your website, what do you do with them? The key to a successful PR program is maintaining an open and consistent line of communication with key editors.
Press Release Software
Empoweren Publicist gives you the tools to run a successful public relations campaign in an efficient manner.
In step 1, you create your media list and then upload all of the contacts into the system.
In step 2, you distribute the press releases to the media.
The Publicist system makes both steps extremely simple. Just select the press release you created in the news library of your Empoweren news manager then choose which one of your lists you would like to use. After that, simply enter in some basic information such as a subject line, a short intro paragraph and the date you would like this information to be distributed. Hit send and the Publicist takes care of the rest.
We use a third party email server to distribute all stories. They all go out at once so your outbox doesn’t get clogged by hundreds of emails and eliminate your It department’s concern about putting your email server at risk. All reply emails are automatically routed to your media contact’s email address.
Professional PR Assistance
If you need help, Captiva has a team of public relations specialists that can assist with any aspect of your public relations campaign or manage the entire program for you. Many clients take advantage of our ability to create targeted media lists to help them reach the right editors with targeted news. Using Cision, the industry leading media database software, we can typically assemble a very comprehensive list of relevant publications in less than one day.
For those looking for full service, we can write, distribute, and pitch news stories to editors along with manually submitting your release through the online newswires.
By consistently delivering information to key media, you will forge relationships with influential editors that will be more likely to use your company in their next story.