Content Manager
Empoweren Content Manager allows users to configure the user navigation and create, add, or edit content to or within the site. It is easy to use and provides users with a fairly blank canvas from which to create pages.
With the ability to create category pages, subpages and more, the Content Manager makes building web pages as simple as completing an online form. The screen shot below illustrates a typical page in the admin section, where both traditional content areas (like the Page Headline and Content Area) can be modified, as well as search engine optimization variables like Page Titles, Meta Content and File Names.
WYSIWIG Editor
To make adding content to your new site simple, we started with a proven WYSIWIG editor that provides users with all of the basic functionality needed to build web pages and then added in proprietary modules so that you can install interactive photo galleries, calendars, forms, and news feeds.
Other Unique features of Empoweren
Roles Based Permission & Approval - Assign content responsibilities – to decentralize content creation while maintaining an authorization structure for publishing. Empoweren comes standard with the functionality to implement protective measures to prevent any malicious or inaccurate information on the website.
Page Scheduling - With Empoweren, the site owner can easily make a page active, inactive, or schedule a timeframe for the page to display on the site.
Mod Re-writes - The ability to easily set 301 server level file re-directs to guard against the loss of search engine rankings when a new site is created to replace an existing site. Empoweren offers the ability for the site’s old file names to be redirected to the new page by simply completing a field in the form. This is beneficial for both visitors who have bookmarked the old page and search engines that have indexed it. (It will also allow any link popularity built into the old file name to pass to the new file name).
SEO Friendly File Names - The ability to name your web page file names – in traditional content management systems, dynamically generated pages would utilize dynamically generated file names that will look like this:
- http://www.domainname.com/AM/Template.cfm?Section=Events2&Template=/TaggedPage/TaggedPageDisplay.
cfm&TPLID=5&ContentID=6945
From a search engine optimization perspective, not only have file names like these often caused issues with getting pages spidered, but they contain no keywords that can help the page be more compliant with the ranking algorithms. Since URL strands can also be linked to by other websites, search engine and user friendly file names can be a great asset to a site. With Empoweren, the creation of a page’s URL is controlled by the site owner, not a dynamically generated variable string. The above URL would appeal to both users and search engines if it were written as follows:
- http://www.domainname.com/upcoming-events.html
Seamless Integration with Other Modules – With the Empoweren content management systems, all modules are
accessible through one user interface and the WYSIWYG editor has easy-to-use links so that calendars, forms, photo
galleries, and news items can be integrated into various pages within the site.
