Having been engaged in search engine marketing since the birth of the industry, our senior managers and partners work with clients in a diverse set of industries to address issues ranging from site migrations to developing comprehensive web marketing solutions. Listed below are some examples of our SEO consulting work.
In an engagement that lasted over four years, Captiva Marketing worked with the eMarketing team of the world’s 5th largest pharmaceutical team to develop and implement a comprehensive online marketing plan for its 17 unique websites and their integration with its new Vaccine portal site Vaccineplace.com. Captiva helped to integrate search engine friendly elements into the architecture of the sites and portal while setting up and managing its multi-million dollar CPC campaign.
Captiva Marketing engaged with one of the world’s largest online retailers to design an organic optimization strategy that would reduce dependence on cost per click advertising, build brand recognition, and increase the company’s exposure in the major search engines.
The Intercontinental Hotels Group contracted with Captiva Marketing to implement geo-targeted organic optimization and CPC advertising programs along with researching and managing local online media buys and directory submissions.
For their Shoes.com online retail site, Brown Shoe (owner of popular shoe brands like Naturalizer, Dr. Scholls, Fergie, Etienne Aigner, and Franco Sarto) utilized the talents of Captiva Marketing’s SEO and Web Development groups to help with the migration of their site to a new ecommerce platform.
As one of the leading distributors of children’s books to educational institutions, The Booksource utilized Captiva Marketing’s strategic marketing, web design, and SEO talents to create an online marketing strategy for the company, design the user interface for their 25,000 product website, and provide overall guidance for the development of a search engine friendly website with complementary PPC and SEO campaigns.
Our expertise in nearly all areas of website design, development, and search engine marketing along with our honest, straightforward approach to consulting have made us very successful in this area. Please contact us to discuss your specific needs and goals.