Whether you are trying to get more exposure through bloggers or create your own blog, Captiva Marketing has the knowledge and experience to guide your efforts.
In today’s world, anyone can be a publisher and bloggers have taken advantage of this technology to turn the media world upside down. Love it or hate it, blogging is here to stay and savvy marketers need to learn how to use them. Unlike traditional media, bloggers (as a group) tend to be less concerned with journalistic integrity and more interested in writing about things they are passionate about and profitable..
Through our media databases on link building research, it is not uncommon for us to uncover dozens of relevant blogs that can be reviewed for PR, sponsorship, or other advertising opportunities that will generate exposure and link popularity for your site. There are also networks that allow us to tap into thousands of bloggers that can help spread your message to specific target markets and groups.
Engaging Prospects & Customers with Your Own Blog
For those looking to create their own blog, consider what blogs allow you to do:
- Keep in touch on a more informal basis with clients.
- Educate customers and prospects by answering questions to commonly asked questions.
- Give your company some personality.
- Generate leads by writing content that gets ranked well by search engines.
- Protect your online reputation by garnering top rankings for your company name.
Although many of these goals can be incorporated with a traditional website, blogs offer a more flexible structure for adding content and can be significantly more engaging than a site. It is for this reason that we developed our own search engine friendly blog software to help our clients engage their customers and prospects more effectively. Read more about our blogging software and how it can be used to engage your customers more actively.
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