As the face of the media continues to change, one of the most effective ways to reach potential customers is through online and traditional public relations efforts. At Captiva Marketing, we develop public relations programs that target publications in your niche industry as well as mainstream online media sources. It is our goal to create public relations campaigns that work hand-in-hand with your internet marketing campaigns in order to create a cohesive marketing program.
Traditionally, public relations campaigns consisted of writing a press release, sending it to select editors, and then contacting these editors to try to get them interested in one’s news. Today’s technology allows us to streamline these efforts. While one-to-one story pitching is still a labor intensive process, online media databases, press release services, and powerful online marketing tools permit us to help clients that have never been able to afford PR programs before.
Plus, in today’s world, everyone is a publisher. The media is no longer controlled by a few publishers and online newswires allow us to send your press releases to be published on more than 50 sites, gaining organic search results and inbound links to your company’s website. Combining this with traditional media pitching, social media, blog outreach, and online media pitching, Captiva Marketing aims to build comprehensive campaigns to maximize your company’s exposure.
Captiva can either strategically set up a public relations program that can be implemented by your internal marketing department, or, for companies that want a more hands on approach, we can develop and execute programs on behalf of your company.
Arch Enterprises, a precious metal refiner in central Missouri, used online PR to position themselves as a reputable company and educate consumers about the various aspects of selling their gold and silver items. Read entire case study...