Schools & Education

Schools utilize Captiva Marketing for a wide variety of services.  Many schools are using the Empoweren web content management system to help enhance communication with students, parents and faculty while Captiva’s creative team has developed attractive and highly functional websites that help attract new students.  Captiva’s SEO team also has considerable experience in developing and managing sophisticated lead generation programs for locally, regionally, and nationally focused educational institutions.

DeSmet High School | www.desmet.org

Captiva worked with one of the area’s leading private high school’s to develop a more graphically pleasing and informative website built upon the Empoweren web CMS.

Marketing Services Provided

L’Ecole Culinaire | www.lecoleculinaire.com

Captiva Marketing was engaged to help generate more leads in a more cost effective manner for L’Ecole Culinaire’s Culinary Colleges in St. Louis and Memphis. The project involved all aspects of SEO and CPC management as well as Local SEO and modifications to the website. Captiva also worked with internal departments to coordinate advertising, PR, and social media efforts with SEO and online marketing activities.

Marketing Services Provided

Junior Achievement | www.jafp.org

Designed as a resource for teachers to provide children with money management skills, Captiva Marketing developed JA Finance Park Online, an interactive, life scenarios program that integrates an on-site experience with online finance lessons. Through the online application, students lead a virtual life that includes paying bills, balancing a checkbook, and more.

Marketing Services Provided

Wash. U Shaw Labs | http://pathbox.wustl.edu/~shawlab/

 

Marketing Services Provided

Vatterott Educational Centers | www.vatterott.edu

With nearly 20 career colleges throughout the Midwest and an extensive online advertising program, Vatterott engaged Captiva Marketing to gain more control over their existing programs and improve the ROI on their online marketing efforts. Captiva completely revamped the school’s CPC advertising program cutting costs significantly while increasing the overall number of leads. Once this was complete, the Captiva team embarked on SEO, Local SEO, and web usability and other online marketing issues to further enhance Vatterott’s online marketing efforts.

Marketing Services Provided

SchoolReach | www.schoolreach.com

SchoolReach provides automated calling systems for schools and other educational institutions. After Captiva redesigned SchoolReach’s main website and put it on the Empoweren CMS, SchoolReach wanted a blog in order to keep customers informed about school communication in general. Captiva designed and implemented www.schoolreach.com/blog mimicking the design of the website to provide the company with an informational forum.

Marketing Services Provided

Court Reporting Institute | www.cri.edu

As one of the largest court reporting schools in Texas, the Court Reporting Institute benefitted from great brand name recognition and excellent reputation. Captiva was engaged to help this school promote their new Online Court Reporting School and new facility in Washington, DC.

Marketing Services Provided

ex’Treme Institute by Nelly | www.eibynelly.com

Even when your school is backed by a worldwide sensation like Nelly, it does not hurt to ensure that people searching on the Internet can find your website. Captiva was engaged to ensure that this new website was optimized for the search engines and that its online PR and advertising initiatives were aligned with its overall marketing goals.

Marketing Services Provided

L’Ecole Academy | www.lecoleacademy.com

When L’Ecole Culinaire expanded its offering of cooking classes and opened a new facility to service individuals as well as industry professionals, it turned to Captiva Marketing to help promote this new business online. Captiva implemented all aspects of SEO and Local SEO, set up a strategic SEO campaign, and integrated its Web Design and PR efforts to help generate business for this new facility.

Marketing Services Provided

Washington University (School of Opthamology) | opthamology.wustl.edu

Working with a local design firm, Captiva provided direction on the design and optimization of the website to ensure that it would be spiderable, algorithm compliant, and structured in a manner to earn high organic rankings. Pages were optimized for each individual professor and tracking and analytics were set to measure ongoing activity.

 

Marketing Services Provided