Machinery & Equipment

Since machinery and equipment are often purchased on an irregular basis by people who do a significant amount of research on the web, it is important for most equipment manufacturers and dealers to have a strong presence in the search engines. As such, we have had a tremendous amount of success in developing cost effective search engine marketing programs for companies selling a wide range of equipment and machinery.

Wiese USA | www.wieseusa.com

As one of the largest material handling equipment dealers in the Midwest, Wiese hired Captiva to not only improve its presence in the search engines for both local and national searches, but also to enhance conversion rates for its entire product and service offerings.  To accomplish this, we added hundreds of keyword rich landing pages and developed an interactive used equipment locator that integrates directly with their asset management system.

 

 

Marketing Services Provided

SpeckFinder | www.speckfinder.com

This product specific site was designed to promote the features and benefits of the speckFINDER electronic video microscope. It has generated a steady source of leads since its publication.

 

Marketing Services Provided

Lincoln Industrial | www.lincolnindustrial.com

After working with another SEM firm, Lincoln Industrial turned to Captiva to design a more comprehensive and cost effective search engine marketing program for its family of websites featuring lubrication equipment and products for the automotive service industry.

 

Marketing Services Provided

Hammer & Steel | www.hammersteel.com

As an international supplier of pile driving and drilling equipment, Hammer & Steel uses the website that Captiva Marketing designed to generate a constant flow of new inquiries for its equipment and piling. The site was built in a completely search friendly manner and features landing pages for every popular search phrase, as well as a "Featured Jobs" section for adding fresh content and targeting very specific search phrases.

 

 

Marketing Services Provided

Vivian International | www.vivian-ice-machines.com

Captiva helped Vivian International transform from a local ice machine distributor to one of the internet's largest resellers of ice makers and ice making equipment.

 

 

Marketing Services Provided

Brewer Machine & Gear | www.brewertensioner.com

Captiva designed a search friendly website with downloadable CAD drawings and an extensive dealer locator for this manufacturer of power transmission products. The site is promoted through a CPC advertising program and its organic rankings.

 

 

Marketing Services Provided

Cambridge Engineering | www.cambridge-eng.com

As the leader in high efficiency heating systems for industrial facilities, Cambridge Engineering tapped into Captiva’s extensive experience in the industrial marketplace to design a new site along with a comprehensive search engine marketing program.

 

 

Marketing Services Provided

Didion International, Inc. | www.didion.com

To help this manufacturer of specialty processing equipment for the metal casting industry, Captiva re-built and optimized their site to make it more search engine friendly.

 

 

Marketing Services Provided

B&B Wholesale | www.b-bdist.com

Captiva developed a new site along with a comprehensive online marketing program for this distributor and installer of Manitowoc ice and beverage machines and Cuno water filtration systems.

 

Marketing Services Provided

Preco | www.precoinc.com

Captiva consulted with the in-house design team to develop a search engine friendly site architecture and navigation complete with landing pages for all of the company's target keyword phrases. The existing CPC advertising program was completely revamped and leads generated by the site improved dramatically.

 

Marketing Services Provided

Conveyor Dynamics | www.conveyordynamicscorp.com

Captiva developed a new website and a comprehensive SEM program for this manufacturer of heavy duty vibratory feeders and conveyors.

 

Marketing Services Provided

ESAB | www.esabna.com

ESAB is one of the largest manufacturers of welding and plasma cutting equipment in the world, but the framed nature of its site and loss of its domain name gave it almost no presence on the web. Captiva installed workarounds to improve the site's organic rankings and implemented CPC programs for all of its sites.

 

Marketing Services Provided