Chemicals & Raw Materials
While many materials are commodities that are available from hundreds of local and regional suppliers, companies selling more specific chemicals, materials, and related services have had excellent results from the websites and online marketing programs that we have developed for them.
Chemir | www.chemir.comCaptiva redesigned the entire site and added a Flash element to the home page to give this chemical testing and analysis company a more professional image. We then complemented this with a comprehensive online marketing program and analytics.
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CAS-MI Laboratories | www.cas-mi.comIn the past, this independent product and chemical testing lab had mainly relied on colleague referrals and trade shows to generate new business. Captiva created a new look for CAS-MI that included designing a new website and complementary print collateral. The website was built on the Empoweren Content Manager, so that individuals at CAS-MI could easily update the site and continue to add quality content. Through ongoing search engine marketing efforts, online advertising, and a public relations program, CAS-MI now uses the internet as the prime source of lead generation and has enjoyed considerable success since launching the program.
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Cas-Mi Innovation Center | www.innovationcas-mi.comWhen CAS-MI Laboratories rolled out their new Innovation Center, Captiva was engaged to develop the appropriate online marketing strategy for launching this new division. This strategy included not only designing and developing a new website on the Empoweren Content Manager that effectively represents CAS-MI but also allowing this division to stand-alone.
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Marchem | www.marchem.comTo help this manufacturer of specialty polyurethane and plastisol compounds engage prospects more effectively and establish a better presence in the search engines, Captiva completely redesigning the site and optimized it for maximum search engine visibility.
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G.S. Robins | www.gsrobins.comThis ongoing design and optimization project has Captiva installing more content and aligning G.S. Robins' message with the marketing goals of the company to generate more leads and serve as a highly effective sales tool.
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Sigma Aldrich |Working with Falk Harrison Creative, Captiva converted the print version of their Annual Report to HTML so that investors could have a more aesthetically pleasing way to view this information.
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U.S. Paint | www.uspaint.comTo more effectively convey the quality of their paints and coatings, Captiva completely redesigned and rewrote the copy for this manufacturer of paints for the outdoor power sports and automotive industries.
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Jost Chemical | www.jostchemical.comCaptiva designed a search friendly website for this manufacturer of specialty chemicals used in the pharmaceutical and nutritional industries. The site included a cookie-based registration form for improved usability.
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