Online Marketing Strategy
Having designed and implemented online marketing strategies for over 500 websites operating in a wide variety of industries, we at Captiva Marketing have learned a lot about what it takes to be successful. Rather than trying to sell our services, we strive to understand our clients' goals, budgets, competitive advantages, market position, and target markets and then evaluate their competitors' sites, level of existing site optimization, and organic and CPC competition so that we can develop a successful strategy.
While search engine marketing can be a very powerful marketing tool, it is not THE solution for every site. Some companies have a target market that can be more effectively reached with email or direct marketing. Others have unique products that are better candidates for public relations and social media marketing because of their limited keyword search volume. Still others may benefit from search engine marketing, but may require very different levels of CPC, link building, on-page optimization, etc... Some may benefit more from a blog or the use of various microsites.
Our goal at Captiva Marketing is to review your particular situation, look at the data available, and apply our experience with similar sites to develop an online marketing strategy that will work for your company. Please contact us for a free consultation.