Keyword & Goal Monitoring
Keyword searches form the basic building blocks of most search engine marketing campaigns. There are a number of reports that we can run that will not only show us which keywords are generating the most visitors, but also how many of these people are completing inquiry forms or transactions. They indicate how long visitors attained from certain keyword searches visited your site and the number of pages they viewed. Finally, this data can be sorted by search engine so that we can determine if CPC bids or organic optimization efforts need to be strategically employed for specific sources.