Keyword Identification
The keyword identification process forms the building blocks of a search engine optimization campaign. It is during this step that we create the architectural plans for the whole program and determine the best course of action for achieving your goals. In this process, we identify keywords and determine their relative popularity among searchers.
In this phase, we utilize client input along with various keyword identification software programs to determine how people are looking for your products or services on the web. The goal is to create a list of every conceivable search phrase that people may be using to find what you offer.
Between client input, a review of the site, a run through a keyword matching software program, and a review by a thesaurus-like matching program, we typically end up with a very comprehensive list.
During the identification process, we will also uncover projections for the amount of times that each keyword/phrase is searched. This will help us in determining which search terms we want to target with your campaign.
At this point, we typically review the list to determine which ones are most relevant to your business and then proceed to the competitive keyword analysis.
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Keyword Conversion Tracking
Once a campaign is set up, we typically implement tracking programs that will show us which keyword phrases are generating the most sales or leads for our clients. This data allows us to focus our site optimization efforts and pay per click advertising dollars on those keyword phrases that are generating the best ROI.
