International Search Engine Optimization
One of the most powerful aspects of the Internet is its global reach. Search engine marketing allows companies to cost effectively target markets all over the globe. In fact, the major search engines like Google, Yahoo, MSN and Ask are global in nature and CPC advertising programs are designed to let you target potential customers on a geographic basis.
As such, promoting to English speaking prospects around the globe is relatively straightforward. The competition for popular keyword phrases is significantly less in languages other than English; however we often find that sites translated into other languages perform incredibly well in the organic rankings and benefit from much lower cost per click bids.
With extensive experience in International Marketing, we have built up contacts and partners that can help us execute search engine marketing campaigns in several countries and languages.
Case Study
A leading machinery distributor looking to tap into the Hispanic market utilized Captiva to translate all its necessary content, meta tags, file names, and page titles for a Spanish version of their website. We submitted the site to specific Spanish search engines and set up CPC advertising programs.
Results:
The Spanish pages now attract 1/3 of the site’s traffic and leads at a fraction of the cost of the English pages and ads due to the relative lack of competition for the Spanish keyword phrases.
