CPC Management
Nearly every search engine marketing campaign that we run utilizes some form of CPC advertising. Whether it is utilized to complement your organic optimization program, expand your site’s presence for strong performing phrases, or exploit inexpensive opportunities with low volume phrases, constant monitoring of your CPC advertising can lead to very beneficial results. As part of our process, we utilize the keyword conversion data to determine whether any of the following actions will help improve ROI or cost effectively generate more leads/sales:
- Adjust bids
- Add, delete, or modify ad titles and descriptions
- Change or enhance landing pages
- Create new ad groups
- Change the phrase matching methods
- Add negative keywords
- Adjust time periods in which the ads show
All of Captiva Marketing’s SEM Account Managers are certified Google AdWords professionals.
