Competitive Keyword Analysis (Organic)
Identifying the best target keyword phrases will put us on the right path; but to design a successful search engine marketing program, we must review the competition that exists for these phrases. The goal here is to determine the amount of effort or promotional expense that will be needed to achieve high placement for each keyword/phrase.
At Captiva, we work with our clients to align their goals and expectations relative to the competition in their market. Since there are many methods for promoting a site, the competitive analysis allows us to better determine the costs associated with each method. Then we can prioritize opportunities for our clients based on expected ROI.
- Manually review optimization levels and link popularity values of competing sites for your targeted phrases in the major search engines to evaluate the extent of on-page optimization and link building that will need to be done to earn top organic rankings.
- Evaluate major directories and portal sites to see where opportunities lie.
- Run exisiting site ranking reports and prepare write-up on site's potential for success.
- Compare opportunites to those identified in Competitive Keyword Analysis (CPC).