CPC Ad Development
Writing advertising copy for CPC ads presents a lot of challenges and opportunities. The limited number of characters, editorial guidelines, and methods in which ads are displayed all play a role in the effectiveness of the ad. It is important to remember that your ad will probably be listed with many of your competitors, so creating a unique competitive advantage with a strong call to action is imperative. Some programs like Google allow for multiple ads to be used so that advertisers can test different ad copy.