News
Captiva Marketing President Mark Forst Featured in St. Louis Small Business Monthly
ST. LOUIS - Captiva Marketing founder and President, Mark Forst, was recently featured in the January 2009 edition of St. Louis Small Business Monthly. In the Board of Directors column, Forst responded to a question from a seasoned marketing professional about managing millennials. Forst was featured as one of four marketing experts in the roundtable discussion.
Mark Forst's Solution to Managing Millennials
Adapt to their communication style
Despite the fact that we operate out of a 2,500-square-foot office, Google Talk instant messages bounce from computer to computer while our jean-clad work force hums along to whatever is playing on their iPods. While I sometimes struggle with this casual environment, millennials' ability to embrace new technology is a key factor to succeeding in our business. So we adapt.
They are too casual: When we are in the office, we dress comfortably. If we are seeing a customer, we dress professionally.
They want instant gratification: Young people have always been more interested in growth opportunities rather than safety. We constantly motivate our staff by involving them in our ultimate goal: building a fast-growing, profitable company with plenty of opportunity for their careers.
They feel entitled and lack a willingness to pay their dues: The ones we've found like this, we get rid of them.
For the full article, please visit St. Louis Small Business Monthly.
About Captiva Marketing
Since 2002, Captiva Marketing has designed, developed and implemented more than 250 search engine marketing campaigns. Founded by Mark Forst and William Brasser, the St. Louis-based marketing firm specializes in search engine marketing, strategic marketing, web design and development and online public relations. For more information, visit www.captiva-marketing.com or call 1-877-227-8382.
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